Plum was the new Red during NYFW and I'm not surprised why. Not only can it make a huge statement like our dear Red, but I think plum, wine and dark berry shades compliment different skin tones better and therefore wear easier. I've tried on various kinds ranging from BITE (cassis) to Armani (601) and drugstore brands like the one above by Cover Girl (Plum Twist). ALL of them looked great which is a lot more than I can say for Red!
Submitted to IFB Project #83: The Best Beauty Trends from NYFW